The days of ‘Build it and They Will Come” in ecommerce are long past, buried under various Google updates with cute animal names like Panda and Penguin.
Beautiful website design is no longer enough. Your investment in awesome design and great product selection is worthless unless lots of people visit and some of them buy. This means you have to drive traffic to your website. And because ecommerce is 100X more competitive than when FastPivot opened its doors in 1997, we know you can’t count on Google delivering huge amounts of free organic traffic. Instead, you’ve got to fight for traffic. This means:
- Identifying a clearly defined audience.
- Continually communicating with this community using paid and unpaid activities.
We’ve been in and around the ecommerce trenches for 15 years.
We know there is good traffic and bad traffic. Bad traffic is traffic with high bounce rates, visitors that aren’t really interested in buying what you’re selling, and delivers a low (often very low!) return-on-investment. In contrast, good traffic is worth the effort. It’s worth your investment in time and resources. It’s traffic that converts at a profitable level for you.
Combining Paid and Unpaid Traffic Drivers
We know how to drive traffic to your website. But we don’t just drive paid and organic traffic for our clients from Google; we also evaluate other channels such as Yahoo! and Bing, as well as help plan and execute social campaigns.
As a certified Google Partner, we know how to mix and match paid and unpaid activities so that the final plan meets your budget, needs, and expectations. Here are just some of the ways we do this:
- Product listing ads (PLAs)
- Paid advertising or pay-per-click (PPC) such as Google AdWords.
- Content marketing
- Community development
- Search Engine Optimization
- Social Media Planning
There are dozens of other ways to drive traffic to your website. We can help you figure out what makes sense for you. And we’ll show you how we have helped sites just like yours achieve their traffic-driving goals.
Sales and Marketing have been renamed on our team to ‘attraction and engagement’ (A&E with apologies to the network.) No customer likes being ‘sold’ but we all know what we find ‘attractive.’