“If you build it, they will come. If they come, they will buy.” Wouldn’t ecommerce be just amazing if it were this easy? It’s not, though. Improving e-commerce conversion is hard, and it’s hard work.
Asking the Right Questions
Every successful e-commerce site spends a lot of time, money and sweat optimizing for ever-higher conversion. Yet knowing where to start can be daunting. There are so many areas to optimize and so many questions to answer:
- Are you getting the right kind of traffic? (Our marketing expertise can help you improve your visitor targeting).
- Are page-load times fast enough?
- Is your call-to-action bold enough?
- Can visitors find what they’re looking for?
- Are you merchandising and promoting the right products?
- Are you testing the right things?
- Are you testing correctly?
- Is your brand promise visible and convincing?
- Is your site trustworthy?
Fortunately, we’ve got a lot of answers. We’ll tap our years of experience in analytics, user interface design, copywriting, site and store development and sales.
Eliminating Friction
We’ll help you figure out where friction points exist for your customers, propose creative solutions, and then increment progressive improvement through testing and more testing.
Together, we can move the conversion needle upwards. They will buy (if you do the right things).