In exactly one month (June 9), Sacha Loughton, FastPivot’s very own Creative Director, will be speaking in one of the workshop sessions- From Entrepreneur to an Enterprise. This workshop is aimed at small to mid-sized retailers who are looking to advance to the next level and covers all aspects that growing retailers need to take into account.

Sacha is the Creative Director at FastPivot, the leading developer of Yahoo! Stores. She has extensive experience in the field, from start-ups to industry leaders such as 3M, Waldorf Astoria, Conn’s, & Service Merchandise. Under the management of 365 Inc. she has also directed front end store design for Fox Soccer Shop, ESPN Soccernet Store, World Rugby Shop & World Soccer Shop.

Specifically, Sacha will be discussing “The basics of web site design and content: Engaging the shopper for more sales.” She will present with Glen Halliday, Owner of Kids Crooked House (http://www.kidscrookedhouse.com/), a FastPivot client  and winner of last year’s Ultimate Connection Contest sponsored by Yahoo! Seth Newman, Chief Operating Officer at Action Envelope is presenting as well.

Check your calendars and make sure you’ve signed up to attend this workshop. Registration can be found online at https://www.internetretailer.com/IRCE2008/Registration/index.asp.

For those that missed the webinar, we’ve archived it below for your enjoyment.  We hope you find it insightful, and if you have any questions, please contact us.

http://www.viddler.com/fastpivot/videos/2/

Now for the interesting stuff…

A March news story from Internet Retailer reports “Retailers strive for a better customer experience.” We’re sure that online customers are keyed into this as well. If retailers are placing more emphasis this year on upgrading the usability of their online stores, then staying ahead of the competition takes on a new level. In addition to improving online usability, it has become important to add online functionality and use rich Internet applications to improve the customer experience.

What does this mean to you?

Planning for an optimal Christmas no matter what the economy needs to start now. The drive for more usability coincides with increased spending on technology and methods for measuring how well web sites are supporting a better online customer experience. Increased spending this year is planned for web analytics, customer satisfaction surveys, and usability labs.

Is it time to:

• Creatively or strategically refresh your site?
• Add more interactive features, like registries or reviews?
• Add rich imaging?
• Add social networking, such as page links to Facebook or Digg?

Not sure? Start with a Baseline Health Analysis of your site to see where you ”rank” with those who land on your site, as well as your competitive market.

Indeed, Christmas is coming - time to make your list and check it twice.

Wednesday, April 9, 2008
1PM ET / 10 AM PT (60 minutes)
(Registration Required; limited seating)

DOES design drive sales? Join us for a free 60-minute webcast that details how Yahoo! merchants are using great design innovations to set themselves apart AND drive more sales. Learn why you can’t wait until September to have a great December. All registrants will receive a PDF of the presentation immediately after the webinar.�

Very tricky corporate dating scene.  Rejection, seeing other people, moving the dates around makes for drama for those of us in the business. One thing for certain: change.

Powered by ScribeFire.