Credibility is Key for the Peace of Mind of Online Shoppers

Credibility indicators on your site have been proven to increase sales conversions up to 14%. Now is the time to make incremental improvements on your store that will grow your next two quarters into the best yet! One simple step is to increase the credibility of your site by associating with brands and seals that
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Yahoo Search Marketing’s Ultimate Connection Contest

Yahoo Search Marketing’s Yahoo! Ultimate Connection Contest is being held to help small business owners connect with new customers through online advertising and to some of the world’s leading marketers. The prize package includes: An “Ultimate Connection” power lunch in New York City with the up-and-coming entrepreneur winners and top-ranking marketing stars A $25,000 budget
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Google Analytics Gets a New Layout!

It’s been a little over 2 years since Google acquired the Web Analytics system, Urchin. While sporadic updates have been made to the system, we have yet to see a complete visual overhaul until now. With new design features, customized reports, email reporting, and a very detail dashboard approach, the new Analytics Beta is quite
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FREE webinar on Ordermotion – April 25, 2007

Wednesday, April 25, 2007 2:00pm EST/11:00am PST Retail merchants are experiencing a sharp increase in sales so far in 2007, according to the latest OrderMotion Index, which tracks transaction information for more than 1,000 retail brands across the United States. Through the first quarter of 2007, merchants in the Index have shown a 48% rise
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The NEW Froogle

As a followup to the new Product feed requirements initiated on March 1, 2007, Google is continuing to refine its Froogle shopping comparison service. The most recent list of changes not only involves a layout change and seamless integration with Google’s standard search, but a name change as well. As a way to keep consistancy
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Fresh Perspectives to Make 2007 Your Brightest Yahoo! E-business Year Yet!

I don’t do New Year’s resolutions. I’ve noticed that by February, most folks have either stayed the course or fallen off the wagon again. Those New Year’s resolutions packed my local YMCA gym with short-term enthusiasts and unrealistic exercisers for the entire month of January. Taking their cues from late-night infomercials, some of these folks
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An option for those who aren't ready to upgrade to Office 2007

Shuffling Word documents back and forth is part of the daily routine. It’s likely that by now you’ve received files in the new “docx” format created by Office 2007 and had to request that your party save back a level. Many of us aren’t ready to upgrade to Office 2007 just yet, and Microsoft knows
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Fluid and FastPivot Partner to Deliver Enhanced Online Merchandising and Rich Interactivity

Fluid, Inc., developers of Concept Retail interactive merchandising for The North Face, Bare Escentuals, Reebok and others, today announced a partnership with FastPivot, providers of ecommerce website development and strategic marketing for Fox Sports, The Waldorf-Astoria, 3M, Simple Human, and others. With a joint vision to deliver integrated, conversion-driving interactivity and ecommerce solutions to internet
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Google Base (Froogle) is Changing Product Listing Requirements

In an attempt to improve their product search experience, Google Base (Froogle) is requiring a list of additional product information to be included in submissions by the end of Feb 2007. In order to continue live listings in Froogle, the following product fields will need to be included: * id * product_type * title *
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