How do you track sales and marketing performance? Track Conversion Rates

The hard part for any business owner is tracking the effectiveness of their team and ongoing marketing campaigns. So, every year we re-evaluate our internal business KPI’s [Key Performance Indicators]. One of the key KPI’s for any company is Conversion Rate. Conversion Rate definitions and statistics are across the board depending on your industry. We
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Optimizing Your Adwords Spend

“If you’re getting the most out of your Google AdWords spend, you’re running way more than just one ad at a time. PPC pros have set up multiple campaigns — and multiple ad groups and ad variations within those campaigns — all with different copy, calls-to-action, offers, and destination URLs that align with the searcher’s
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Matt Ledford, FastPivot President Presenting at IRWD 2013

IRWD 2013 (Internet Retailer Web Design conference) will held in Orlando Florida again this year, from February 11-13. 53 expert speakers will be at this year’s conference, including keynotes: Bernard Luthi, COO & CMO – Buy.com, Jason LaRose, SVP, Ecommerce – Express, Yona Shtern, Co-Founder & CEO – Beyond the Rack, and Reid Greenberg, Director Ecommerce
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